Today, Rancher Profiles, will share a few of the social media basics for you and your business. There are a lot of ways you can use social media but we will focus on just a few ways that will help you maximize the benefits for your business. So let’s get started!
Is There a Perfect Time To Post and If So, What is it?
What is the best time to post? Well...you will find a lot of articles on the internet of studies that have been conducted to figure out what is the best time to post to receive the most engagement. And they all vary in answers! But when comparing multiple studies it seems to be the rule of thumb is that best engagement can be reached Tuesday through Friday during working hours. Somewhere between 9am to 4pm seems to be the best time to reach your audience. Engagement will most likely drop off after working hours and this is a likely result of people being busy picking up kids, making dinner, going to the gym etc. Take this with a grain of salt though because social media is constantly changing. In order to find the best posting time for you and your business, Rancher Profiles suggests that you conduct a test of your own. Try posting on different days and different times to see what works best for you! Target audience, time zone, industry of your business, etc are all factors that will play a part in finding the best time to post for you. But at least we can give you a starting point - Tuesday through Friday 9am-4pm.
Yes! Hashtags are still a great tool to use to increase the probability of your post reaching a larger audience. You can include hashtags on your post or even as a comment on your post. The easiest way to include them is to compile a list of hashtags that are relevant to your content and keep it one place, such as the Notes app on your phone or computer. This way when you are ready to post, all you have to do is copy and paste! Don’t let the simplicity of this be a crutch though, it is always good to change up your hashtags or add a couple that are specific to your newest post. You can use trending hashtags as well!
You’ve Heard it Before and You’ll Hear it Again, Consistency is Key!
Consistency is very important when it comes to social media. First, you need to develop your brand. A logo, brand colors, fonts, etc. are great for developing consistent content for your posts. Creating your own brand kit is a helpful tool that will make creating content easier in the long run. It will create a concise and balanced look for your pages. You can learn more about this and other tricks in our blog post: 4 Marketing Tips. Consistency in posting is also important. Posting often will increase your chances and opportunities for reaching your audience and social engagement.
Schedule Your Content
Whether your social media strategy is posting three times a week or every day, you can schedule out your posts to make this all a bit easier. Creating content ahead of time will allow you to look at the big picture of what your social media page will look like and help to make sure you are sending the right message to your audience. There are even tools you can use to schedule such as Later.com, Hootsuite.com, and Loomly.com, or you can even store it all in a Google Doc. When you schedule or create content ahead of time, you’ve already done the work of creating the content and writing your captions so all you have to do is post when the time comes.
These are just a few tips that we find comes in handy when trying to conquer the world of social media. Trends and algorithms are constantly changing so staying up to date on the best way to reach your audience is important. Responding to messages and comments (within reason) is a great way to stay engaged with your audience. It shows authenticity, which is key when trying to keep customers engaged with the services or products that you offer. We hope you find this information useful when building your social media presence. Stay tuned for tips and tricks, coming soon to the Rancher Profiles blog!