What is SEO?
Search Engine Optimization is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” (as defined by Wordstream.)
SEO is an extremely powerful tool for companies today. Why? Because if you can increase the chances of consumers seeing your site, you are increasing leads and sales. There is SO much internet traffic, especially specific high-internet traffic. If there are consumers within your target market looking for companies like yours, you want to do everything you can to get them to click on YOUR site rather than your competitors.
You know how when you Google something, there are pages and pages of site results? The goal is to get your site on that first page and better yet, at the top of that first page. You’ll see a few ‘AD’ spots at the top of every search page, but your goal is to be one of the first results below those ads.
See below: the first red arrow points to an AD and the second red arrow points to the first non-ad search result.
Search engine results are constantly changing. For example, Google has algorithms that are continually looking for the best, high quality information to match a searcher’s inquiry. Google also weighs other various factors such as your site’s mobile friendliness, loading speed, content quantity and length of time consumers spend on your site to determine if it is worthy of a higher spot in the search engine results.
So how do you build an SEO strategy for YOUR company’s site?
First, according to Hubspot you’ll need to take a look at three different areas: the technical aspects of your website, your content and the links in each page.
When looking at a web page, we see the fully designed finished product complete with colors, images, etc. But all a search engine sees is text. This is where links, keywords, page speed, url’s etc. come in to play to optimize the page’s compatibility to what search engines looks for. Check out Hubspot’s guide on how to optimize your on site technical setup.
Content is key! The more content you launch out creates a higher possibility of being seen. Search engine bots scan the pages looking for the best content to match a searcher’s query. So the quality of your content IS important.
Think about what keywords consumers might use when searching for what product/service you offer. Now incorporate those key words into your web pages as much as possible to increase the chances of your pages showing up for consumers.
Visit Hubspot’s “Guide to On-Page SEO Strategy” for more directions.
Now that we have discussed the technical and content aspects of SEO, let’s move on to links. Links are an important piece to this puzzle. The goal is to include as many links to high quality pages so you’re ranking will increase.
This is just the basics so visit Wordstream’s advice about Quality Link Building here.
There is so much more than the very basics that we have discussed here but hopefully this was enough to get you started into the world of SEO.