Rancher Profiles is happy to offer you a few simple tricks to keep up with the online marketing game. Things are constantly changing including how people are reached through online initiatives. We are excited to offer tips to help you maintain and grow your business and this post will be the first of many that highlight new ways to keep up with online marketing trends.
1. Be Consistent
Be consistent with the information that you are putting out there. If you haven’t done so already take some time to think about your brand from a design perspective. Develop a color palette that will help keep your branding consistent. Have a few colors that match your logo and brand that you can pull from when you start to create graphics and other content. Having the colors of your social media, website and advertisements be consistent will allow your brand to become recognizable. Not to mention it will also make creating content a bit easier because you will have a limited amount of colors to choose from. Be consistent with your posting as well. The more content you put online the higher the chance someone will see.
2. Be Active On Social Media
This goes along with being consistent but once you’ve created your social media profiles: Instagram, Facebook, Google Business, Twitter, Pinterest, etc. be engaged on those platforms! It isn’t enough to simply have an Instagram account. You need to be active in your posting and engagement with other accounts. Algorithms for social media platforms are constantly changing, so even if people follow you on an account they may not see your content. You need to spend time liking, commenting and interacting with other accounts. Take advantage of other opportunities to post by using the “Stories” and “Highlights” features on your Facebook and Instagram pages. This is also a good way to reuse content that you have already created.
3. Email Campaigns
The point of businesses using social media as a marketing tool is to guide traffic back to your business whether that’s a brick and mortar, online storefront, or your website where you offer services. Encourage your current clients and online platform followers to stay in touch by using email campaigns. Offer special discounts, highly sought after information and other special content to those who sign up for your email campaign. How often you should send out email campaigns is dependent on your business type but no matter how little you choose to send out emails, that one extra point of contact with customers is a step in the right direction.
4. Word of Mouth - Reviews
Word of Mouth is perhaps the most compelling form of marketing there is. You can see an ad on social media repeatedly for weeks and make no move purchase or learn more about the item. But if someone you know says something good about that item your perspective will instantly change. This is the power of words. One way that ‘word of mouth’ can travel online is through reviews. Guide your current and new customers/clients to write you reviews so people interested in your services can see other customers’ first hand experiences with your business. Reviews can easily be written on your Google Business Page or you can ‘feature’ customers’ reviews on your website and social media.
While Rancher Profiles is geared toward ranchers and the cattle industry, we believe these tips apply to any business, big or small. If you ARE a rancher wanting to increase your online presence to gain more customers, this is for you. Use these digital marketing techniques to share your story. The point of digital marketing is not to HAVE social media, websites, etc. but to USE those platforms to bring the customers back to you. Rancher Profiles hopes that these tips were beneficial in learning how to increase your online presence. Stay tuned for more tips and stories coming your way!