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A BEGINNER'S LOOK @ SEO

7/7/2021

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What is SEO?
 
Search Engine Optimization is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” (as defined by Wordstream.)

SEO is an extremely powerful tool for companies today. Why? Because if you can increase the chances of consumers seeing your site, you are increasing leads and sales. There is SO much internet traffic, especially specific high-internet traffic. If there are consumers within your target market looking for companies like yours, you want to do everything you can to get them to click on YOUR site rather than your competitors. 

You know how when you Google something, there are pages and pages of site results? The goal is to get your site on that first page and better yet, at the top of that first page. You’ll see a few ‘AD’ spots at the top of every search page, but your goal is to be one of the first results below those ads. 

See below: the first red arrow points to an AD and the second red arrow points to the first non-ad search result.
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Search engine results are constantly changing. For example, Google has algorithms that are continually looking for the best, high quality information to match a searcher’s inquiry. Google also weighs other various factors such as your site’s mobile friendliness, loading speed, content quantity and length of time consumers spend on your site to determine if it is worthy of a higher spot in the search engine results. 

So how do you build an SEO strategy for YOUR company’s site?
 
First, according to Hubspot you’ll need to take a look at three different areas: the technical aspects of your website, your content and the links in each page.
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​Technical

When looking at a web page, we see the fully designed finished product complete with colors, images, etc. But all a search engine sees is text. This is where links, keywords, page speed, url’s etc. come in to play to optimize the page’s compatibility to what search engines looks for. Check out Hubspot’s guide on how to optimize your on site technical setup. 

Content
Content is key! The more content you launch out creates a higher possibility of being seen. Search engine bots scan the pages looking for the best content to match a searcher’s query. So the quality of your content IS important. 
 
Think about what keywords consumers might use when searching for what product/service you offer. Now incorporate those key words into your web pages as much as possible to increase the chances of your pages showing up for consumers. 
 
Visit Hubspot’s “Guide to On-Page SEO Strategy” for more directions.

Links
Now that we have discussed the technical and content aspects of SEO, let’s move on to links. Links are an important piece to this puzzle. The goal is to include as many links to high quality pages so you’re ranking will increase. 
 
This is just the basics so visit Wordstream’s advice about Quality Link Building here.
 
There is so much more than the very basics that we have discussed here but hopefully this was enough to get you started into the world of SEO. 
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21 BLOG IDEAS FOR AGRICULTURE BUSINESSES

5/25/2021

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Need ideas for your Agriculture blog? We got you!  

Blogging can be exhausting, especially when you just aren’t sure what to write about next. 

Or maybe you haven’t started a blog yet and after seeing this post, you will leave inspired!

Blogging about ranching and farming can be a great resource to those who are looking for advice in these fields. Sharing your stories, what you’ve learned, resources that you use and tools that you rely on could really help others! So if you’ve been thinking about starting an agriculture blog...take this as a sign to start. 
 
If you feel like you’ve shared all you can and are dealing with writers block, here are some agriculture blog ideas to help you along or to help you get started! 
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​21 BLOG IDEAS FOR AGRICULTURE BUSINESSES
  1. Share the story of how your ag business got started. Was it a family business or did you start it on your own? TIP: Use the “About” or “Our Story” page from your website to modify and make for a quick and easy blog post. 
  2. What do you specialize in or what kind of products/services do you offer? Write about your farming, products you sell, your cattle (breeds, etc.) and the benefits of choosing your business over other competitors.
  3. Explain the basics of ranching and farming.
  4. When and what do your busy seasons look like? Ex: calving season, harvesting or planting crops.
  5. Stories from the ranch/farm. We know you’ve got some great stories in the vault, so write them down and share!
  6. Post a photo or video tour around the ranch (or farm!).
  7. Write a ‘how to’ about something on the ranch/farm. 
  8. Share about your ‘tried and true’ resources and tools that you couldn’t work without. 
  9. Current agriculture news ie: what is happening in the industry today, big sales or events that are coming up. 
  10. A day in the life.
  11. What is something that has affected your business negatively before and how did you come back from it? (Examples: too much rain, freezing weather, predators, etc.)
  12. Write about the different seasons that your ag business goes through. If you’re a farmer share about the steps from planting to harvest and what goes on in between. If you’re a rancher, share about breeding, calving, and what comes next. 
  13. What is happening on the farm or ranch right now? Are you getting the fields ready for planting? Are you working cattle, giving shots, cutting/banding, tagging, etc? 
  14. What have you learned from when you first started the business to where you are now? Any tips for others who maybe going through the same things?
  15. What made you decide to do your specialty versus other kinds of farming or ranching, ex: dairy farming, beef cattle, crops, etc. 
  16. Talk about what your most popular products are with your customers. 
  17. Go into detail about a common practice on the farm. For example, what is haying season and what does that look like? Do you keep certain livestock separate from others? Do you rotate your cattle to different pastures at different times of the year?  
  18. Highlight everyone who works for or helps out on the ranch. 
  19. Write a blog post about questions that you get asked frequently provided with answers.
  20. Random facts about your business that are unique or that people may not know. 
  21. What do you love most about ranching or farming? 
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Well there you have it! A list of 21 agriculture blog ideas. Tell us below which ideas inspired you for your blog! ​
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