The first step to an email campaign is getting subscribers. So how do you do that? Below are just a few tips and tricks that we think should help you grow your subscriber list. So let’s get started!
Make sure people know that you offer an email subscription
Now this is probably a ‘duh’ thing to do but we thought we might as well just lay it out there. Make sure your followers know that you do offer an email subscription!
Make it to easy sign up
This leads right into the ease of signing up. You could have a sign-up page that takes several clicks to get to and then requires all the information to be entered. But the less they have to click to get to it, the better! We want it to be easy. Include a direct sign-up link in several different places on your website. Have the option on your homepage, put it ‘floating’ in your header/footer/sidebar, checkout page and blog page. It’s ok to be repetitive so people can see it in more than one place. It also helps to get the message across that you have information available to your audience if they subscribe to your emails! Here is where Rancher Profiles includes it on our homepage:
Think about changing the wording of how you are asking your audience to sign-up depending on what page it’s on. If you have an option to sign-up on a checkout page if you sell products, offer the email list as a way to receive special discounts and offers. If it’s on the blog page of your website, use the incentive that they can get more content like this with exclusive insight and tips on whatever it is you do.
Show that you can provide your subscribers with something of value
Probably one of the most important things that you can do is provide something of value and prove that to your audience. If you can immediately show that you have something of value to offer your audience, that will definitely increase your chances of increasing subscribers. And as it costs nothing to sign up for an email list, this is free information for them! Free training, courses, tips and tricks, campaigns on popular topics and discounts are all great examples of worthy content. Offering a free training or course on a valuable topic is probably going to get you more subscribers than asking for someone to sign up for a newsletter. Not that newsletters aren’t important but you need to continue to think about what kind of content your audience is interested in and present it in a way to shows the value.
Give a sneak peek
Give your audience a resource without having to sign up for anything to get them interested in your content. Then say that you have more resources available and provide an easy sign up link or put the link to a sign up page in a statement that reads something like: “Click here for more of our free resources.”
We love a giveaway!
Giveaways are a great technique to generate new interest and subscribers. Offer free products, a service, or collab with other businesses to offer an enticing giveaway. You can give away something that has nothing to do with your business but attracts attention like a free hotel stay, etc. Of course one of the giveaway entry requirements is following you on social media and signing up for the email list.
Repeat, Repeat, Repeat
Remind your lovely followers WHY they should sign up and what they are missing out on if they haven’t already. Tease the subscriber only benefits that they will get if they join your email community.
It’s not just emails, it’s valuable information
Some people just don’t like the idea of signing up for emails no matter how you spin it. Be creative in the ways that you are presenting your offer of signing up. You don’t even have to (and you probably shouldn’t) use the words ‘email list’. Put the value of what you are offering in the call to action. Example: “Receive bi-weekly marketing tips to keep your business at the top of it’s game!”
Focus on repetition and consistency. Establish yourself as knowledgeable and an expert resource so your audience can trust the information that you provide and know that what they are signing up for WILL give them something of value. Thanks for joining us here at the Rancher Profiles Blog and be sure to check out our “Part 2” of email campaigns where we dive into content ideas and different ways to keep your subscribers engaged.