We’ve compiled a list of FREE marketing resources that you can utilize for your business. We love the things on this list, not only because they are free but because they are actually great resources.
So let’s dive in.
Canva is a unique design platform. Create anything you need from a template (pre-designed or blank) or build something completely from scratch.
Here are a few examples of how you can utilize Canva. (For a full look at everything they offer, visit canva.com)
Develop your resume, creating invoices or even designing a logo just got easier. When it comes to social platforms they have thousands of pre-designed templates for Facebook posts, Instagram stories, Facebook Cover photos, Pinterest posts etc. Make it a group effort by sharing your design with others who can view and/or edit. Set your brand profile by picking your brand colors, uploading your logo and selecting a brand font to make creating graphics a quick and easy.
All of this you can do for free with he basic Canva account. There is also a Canva Pro subscription that you can purchase which allows you access to exclusive design content.
Social Media Scheduling
Don’t sleep on the resources that allow you to schedule out your posts. If you are a business that often gets caught up in the day-to-day tasks which causes you to forget to keep up your posting regimen, fear not because there are many resources to help you. There a several popular scheduling platforms out there such as Buffer and Later to name a couple. Most are manageable via their webpage or an app.
Most of these platforms have several different plans to choose from. How many accounts you can manage and posts you can schedule at once varies on the plan. Of course the free plan is going to be the most restrictive but is still a useful resource, especially if you are only managing social media for one or two businesses.
Facebook Business Suite
This is a personal favorite of ours. By linking your Instagram and Facebook business pages, you are able to schedule to both platforms via business.facebook.com. This has been an absolute lifesaver for us and a tool that we HIGHLY utilize.
Google My Business
Creating a Google My Business profile is a great way to establish your business in the eyes of consumers. It is an easy way for connect to your website, view your business hours and phone number.
It will also provide insights on your business listing such as how many searches you appeared in and what percentage was direct or discovery, actions taken once they find your profile, and what key words consumers are using to come across your business.
Hubspot is a CRM platform but they have an educative blog that covers just about any business topic you can think of. Use this blog as a resource that can answer any marketing questions you could have. Go ahead and subscribe to their blog to stay up to date with new posts or take one of their free courses!
Ever thought of starting a blog of your own? If you have a website, maybe it’s time to take the leap and start. This is a great way to incorporate key words, links etc. to increase the chances of your website showing up in Google searches.
Facebook, Instagram, Youtube etc.
You already know the drill. If you aren’t utilizing social media platforms (they are free!) then it’s time you start. Over half of the world population uses social media, this makes social media a great marketing resource to meet the people where they’re at and increase your brand awareness.
Hopefully you will start utilizing these great resources for your own business. We have found them very helpful and think you will too!