So you're in the Ag Industry. With an extensive background in the ranching industry, we know how busy life can get. You're probably thinking you don't have time to deal with the ins and outs of social media. To which we'd say "Can you afford NOT to use it?"
As a marketing company, we believe in the power of social media. Businesses in any industry should utilize and reap the benefits that it has to offer. What used to be a communication tool, is now one of the leading marketing techniques. We believe that every business should use social media.
EVEN AGRICULTURE BUSINESSES
Technology is a key player in our world today. It serves as a powerful tool to communicate, to market and to educate.
Reasons Why Ag Businesses Should Use Social Media
Any business can reap benefits of using social media but we want to dive into WHY Agriculture businesses should use it.
There is value in connections. Social media can give you the opportunity to connect and network with others in the agriculture industry. It’s a great way to keep up with other farmers and ranchers. Within seconds you can gain an influx of new knowledge and resources at your fingertips. Quick resources can be a valuable tool in the ag industry! Social media allows you to learn from others and share your own knowledge. It is a good way to stay up to date and learn from new ideas about topics in your industry.
As we’ve mentioned before, social media is no longer just a communication tool. It is one of the most used (if not THE most used) way to market a business today. It’s quick, it’s easy, and for the most part…is free. Within a moment you can display new information, offers, ideas and resources to your audience.
The key to seeing results from digital marketing via social media is time and patience. Just like in agriculture, you aren’t going to see immediate results. That’s because it takes time to build up your audience and to establish yourself as a trusted resource for others. It’s a long game but with dedication and consistency (and good content!) you can see results. Again, this concept is nothing new to you, because we know that being in the agriculture industry takes dedication and patience.
A big benefit of social media is that it allows you to ENGAGE. You can engage with businesses and consumers in an instant. More and more consumers use social media as a tool when making buying decisions. This means it’s important for your business to have an online presence. It allows for a more personal way of engaging and communicating. You can also easily take part in discussions that are occurring regarding farming, ranching, cattle, livestock etc.
These are three of the main reasons why we believe agriculture businesses should use social media: to communicate with each other, to market to their consumers, and to engage.
So what social platforms should you be using? All provide different benefits and a variety in audiences. A bit of research on our end shows that Facebook is a big platform for those in the agriculture world. Another big platform that many farmers and ranchers visit daily is Youtube.
Social media can be the tool you need to establish your business as a reliable resource in your industry. Remember to offer VALUABLE content and this will help you gain this trust and build reliability. Becoming active on even ONE social platform will benefit your business. Not taking advantage of any social media could prove dire to your business.