Today, Rancher Profiles, will share a few of the social media basics for you and your business. There are a lot of ways you can use social media but we will focus on just a few ways that will help you maximize the benefits for your business. So let’s get started!
Is There a Perfect Time To Post and If So, What is it?
What is the best time to post? Well...you will find a lot of articles on the internet of studies that have been conducted to figure out what is the best time to post to receive the most engagement. And they all vary in answers! But when comparing multiple studies it seems to be the rule of thumb is that best engagement can be reached Tuesday through Friday during working hours. Somewhere between 9am to 4pm seems to be the best time to reach your audience. Engagement will most likely drop off after working hours and this is a likely result of people being busy picking up kids, making dinner, going to the gym etc. Take this with a grain of salt though because social media is constantly changing. In order to find the best posting time for you and your business, Rancher Profiles suggests that you conduct a test of your own. Try posting on different days and different times to see what works best for you! Target audience, time zone, industry of your business, etc are all factors that will play a part in finding the best time to post for you. But at least we can give you a starting point - Tuesday through Friday 9am-4pm.
Yes! Hashtags are still a great tool to use to increase the probability of your post reaching a larger audience. You can include hashtags on your post or even as a comment on your post. The easiest way to include them is to compile a list of hashtags that are relevant to your content and keep it one place, such as the Notes app on your phone or computer. This way when you are ready to post, all you have to do is copy and paste! Don’t let the simplicity of this be a crutch though, it is always good to change up your hashtags or add a couple that are specific to your newest post. You can use trending hashtags as well!
You’ve Heard it Before and You’ll Hear it Again, Consistency is Key!
Consistency is very important when it comes to social media. First, you need to develop your brand. A logo, brand colors, fonts, etc. are great for developing consistent content for your posts. Creating your own brand kit is a helpful tool that will make creating content easier in the long run. It will create a concise and balanced look for your pages. You can learn more about this and other tricks in our blog post: 4 Marketing Tips. Consistency in posting is also important. Posting often will increase your chances and opportunities for reaching your audience and social engagement.
Schedule Your Content
Whether your social media strategy is posting three times a week or every day, you can schedule out your posts to make this all a bit easier. Creating content ahead of time will allow you to look at the big picture of what your social media page will look like and help to make sure you are sending the right message to your audience. There are even tools you can use to schedule such as Later.com, Hootsuite.com, and Loomly.com, or you can even store it all in a Google Doc. When you schedule or create content ahead of time, you’ve already done the work of creating the content and writing your captions so all you have to do is post when the time comes.
These are just a few tips that we find comes in handy when trying to conquer the world of social media. Trends and algorithms are constantly changing so staying up to date on the best way to reach your audience is important. Responding to messages and comments (within reason) is a great way to stay engaged with your audience. It shows authenticity, which is key when trying to keep customers engaged with the services or products that you offer. We hope you find this information useful when building your social media presence. Stay tuned for tips and tricks, coming soon to the Rancher Profiles blog!
Rancher Profiles is happy to offer you a few simple tricks to keep up with the online marketing game. Things are constantly changing including how people are reached through online initiatives. We are excited to offer tips to help you maintain and grow your business and this post will be the first of many that highlight new ways to keep up with online marketing trends.
1. Be Consistent
Be consistent with the information that you are putting out there. If you haven’t done so already take some time to think about your brand from a design perspective. Develop a color palette that will help keep your branding consistent. Have a few colors that match your logo and brand that you can pull from when you start to create graphics and other content. Having the colors of your social media, website and advertisements be consistent will allow your brand to become recognizable. Not to mention it will also make creating content a bit easier because you will have a limited amount of colors to choose from. Be consistent with your posting as well. The more content you put online the higher the chance someone will see.
2. Be Active On Social Media
This goes along with being consistent but once you’ve created your social media profiles: Instagram, Facebook, Google Business, Twitter, Pinterest, etc. be engaged on those platforms! It isn’t enough to simply have an Instagram account. You need to be active in your posting and engagement with other accounts. Algorithms for social media platforms are constantly changing, so even if people follow you on an account they may not see your content. You need to spend time liking, commenting and interacting with other accounts. Take advantage of other opportunities to post by using the “Stories” and “Highlights” features on your Facebook and Instagram pages. This is also a good way to reuse content that you have already created.
3. Email Campaigns
The point of businesses using social media as a marketing tool is to guide traffic back to your business whether that’s a brick and mortar, online storefront, or your website where you offer services. Encourage your current clients and online platform followers to stay in touch by using email campaigns. Offer special discounts, highly sought after information and other special content to those who sign up for your email campaign. How often you should send out email campaigns is dependent on your business type but no matter how little you choose to send out emails, that one extra point of contact with customers is a step in the right direction.
4. Word of Mouth - Reviews
Word of Mouth is perhaps the most compelling form of marketing there is. You can see an ad on social media repeatedly for weeks and make no move purchase or learn more about the item. But if someone you know says something good about that item your perspective will instantly change. This is the power of words. One way that ‘word of mouth’ can travel online is through reviews. Guide your current and new customers/clients to write you reviews so people interested in your services can see other customers’ first hand experiences with your business. Reviews can easily be written on your Google Business Page or you can ‘feature’ customers’ reviews on your website and social media.
While Rancher Profiles is geared toward ranchers and the cattle industry, we believe these tips apply to any business, big or small. If you ARE a rancher wanting to increase your online presence to gain more customers, this is for you. Use these digital marketing techniques to share your story. The point of digital marketing is not to HAVE social media, websites, etc. but to USE those platforms to bring the customers back to you. Rancher Profiles hopes that these tips were beneficial in learning how to increase your online presence. Stay tuned for more tips and stories coming your way!
Thank you for joining us here at Rancher Profiles and welcome to our new blog! We are excited to introduce this new addition to our website. This will be a resource that you can use to assist you in your digital marketing journey. We thought it was time to create a more personal space for us to be able to share information about digital marketing, tips and tricks that you can do to increase online traffic, share stories from our clients and more! If you have not done so already, follow us on our Instagram and Facebook pages to stay in touch.
With the rise in technology, it is becoming more and more important that your business has an online presence. This is important for any industry, even ranches! And that is what we are here for. Whether the thought of going online totally intimidates you or you just need a few extra tips to boost your online traffic, we can help. Rancher Profiles is a tool that you can use to help build and promote your business. Our service offering will allow us to tailor a plan to fit your specific needs whether you are looking for long or short term assistance. We can give you the tools you need to get started or take care of everything on this end for you so you can focus on the business. While you may not need to be active on all digital platforms, we can work together to find out what avenues would benefit your business the most. We even offer packages if you wish to take advantage of more than one of our services.
The services that we provide can be grouped under three different categories, Design, Digital Marketing/Advertising and Event Coordination. A full list of our services can be found under the “Services'' tab on our website or you can check it out below:
Our most popular services are sale catalogs, social media management and website design. If you’re not sure where to start, contact us. We would love to hear from you! We have worked for the large, national organizations but now we want to work for you. The skills we have developed apply to any field, but the cattle industry is close to our heart. Rancher Profiles saw a need and an opportunity to help ranchers across the country expand and take that next step towards increasing their digital activity. Our goal is to be a resource for ranches and other small businesses to help bring their business to the next level. Through our design, digital marketing/advertising services and event coordination, we can help bring your dream to life.