So you have a list of subscribers, now it’s time to create some valuable content for them! If you are a bit overwhelmed, don’t worry. Rancher Profiles has got you! Check out our Part 1 blog where we discuss the necessary steps for beginning your email campaigns. Now we can jump into Part 2, where we’ll discuss maintaining your subscribers by using valuable content techniques. Here a few ideas to help get you started.
Keep in Mind
While creating content, ALWAYS think about if it will be valuable to your subscribers. Of course you can trial and error content ideas to see what is received the best by your audience but keep in mind not to send out emails just for the sake of filling space. Keep it real! You will lose subscribers pretty quickly if all you do is try to sell something.
Chances are you know more than you think you do. If you’re nervous about the information that you have to share with your subscribers, relax! What may be basic common knowledge to you could be something essential that your subscribers need to learn.
We’ve discussed this before but tips and tricks, free training, free e-courses, product recommendations (I know the ladies love this one!) are all great ideas of valuable content to keep your subscribers engaged and invested.
Starting an email series is a great way to keep your listeners engaged. It also allows you to go even deeper into a specific topic and really learn. Spreading a topic out over a span of time also prevents your audience from getting overwhelmed by too much information at once.
While we are on the topic of email series, why not start with a welcome series to introduce your audience to you, your business and what they can expect from you. This allows time for you to dive deeper into your background, your credentials and your mission. You want to make sure that the first email a subscriber opens, draws them in. It is said that your very first email will perhaps be the most read and opened email that you could ever send. So make it count!
People like to feel like they’re a part of something. Showing your audience that you value and remember them could bring better results on your email campaigns, especially if you truly are trying to enrich their lives by providing valuable information. Try to create a sense of community within your audience. Personalize as much as you can. Reference any information you have on your members while they’ve been a part of your email family. Remember birthdays, use names and reference membership levels (if that applies). If a customer has bought something from your store before, remind them of what they bought, if they might be needing it again or suggest other products they might be interested in.
We discussed this tactic as a great way to increase your subscribers, but it is also a good opportunity and fun for the people that are already on your list. If you're doing a giveaway online, tell them first! Treat them like royalty by giving them first dibs and exclusive access to information and opportunities. Make them feel valued and show them that it is definitely worth it to be on your email list.
I Challenge You…
People also love a good challenge and might be waiting for an opportunity to practice what you’ve been preaching to them. This also helps to create a feeling of community by knowing that there are many joining them on this challenge.
I think the biggest thing that Rancher Profiles wants you to take away from this, is to think about how you can help your audience first. If you take the time to personalize, get to know and serve your subscribers, you will see greater results when you actually are trying to sell something to them. There is much more information out there that can assist you in your email campaign endeavors, but we hope this provided you with a little insight. Check out this amazing resource on ‘The How-To- Guide to Email Lists’ if you want to dive deeper. Thanks for tuning in!