Facebook offers a simple way of promoting your business and that is using the ‘boost’ feature on your posts. It is a paid form of advertisement but it is simple, easy to use and will definitely increase the engagement on your post. After you post, there should be a ‘boost’ option in the bottom right corner.
There are many other ways to increase the engagement on your Facebook posts. Hootsuite offers many useful tips when navigating the world of Facebook Engagement. The most important takeaway is to make sure the content you are posting is something that will capture the attention of your audience and spark a desire to engage. Make sure your posts are offering something of value, don’t post if you are trying to just fill the void. Offer tips, information, free shipping, discounts or ask a question. Check out more engagement tips here. Once your audience has engaged on your post don’t forget to interact with them as well by responding to comments and questions. This will help build the momentum for your future posts.
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