So you have a list of subscribers, now it’s time to create some valuable content for them! If you are a bit overwhelmed, don’t worry. Rancher Profiles has got you! Check out our Part 1 blog where we discuss the necessary steps for beginning your email campaigns. Now we can jump into Part 2, where we’ll discuss maintaining your subscribers by using valuable content techniques. Here a few ideas to help get you started.
Keep in Mind
While creating content, ALWAYS think about if it will be valuable to your subscribers. Of course you can trial and error content ideas to see what is received the best by your audience but keep in mind not to send out emails just for the sake of filling space. Keep it real! You will lose subscribers pretty quickly if all you do is try to sell something.
Chances are you know more than you think you do. If you’re nervous about the information that you have to share with your subscribers, relax! What may be basic common knowledge to you could be something essential that your subscribers need to learn.
We’ve discussed this before but tips and tricks, free training, free e-courses, product recommendations (I know the ladies love this one!) are all great ideas of valuable content to keep your subscribers engaged and invested.
Starting an email series is a great way to keep your listeners engaged. It also allows you to go even deeper into a specific topic and really learn. Spreading a topic out over a span of time also prevents your audience from getting overwhelmed by too much information at once.
While we are on the topic of email series, why not start with a welcome series to introduce your audience to you, your business and what they can expect from you. This allows time for you to dive deeper into your background, your credentials and your mission. You want to make sure that the first email a subscriber opens, draws them in. It is said that your very first email will perhaps be the most read and opened email that you could ever send. So make it count!
People like to feel like they’re a part of something. Showing your audience that you value and remember them could bring better results on your email campaigns, especially if you truly are trying to enrich their lives by providing valuable information. Try to create a sense of community within your audience. Personalize as much as you can. Reference any information you have on your members while they’ve been a part of your email family. Remember birthdays, use names and reference membership levels (if that applies). If a customer has bought something from your store before, remind them of what they bought, if they might be needing it again or suggest other products they might be interested in.
We discussed this tactic as a great way to increase your subscribers, but it is also a good opportunity and fun for the people that are already on your list. If you're doing a giveaway online, tell them first! Treat them like royalty by giving them first dibs and exclusive access to information and opportunities. Make them feel valued and show them that it is definitely worth it to be on your email list.
I Challenge You…
People also love a good challenge and might be waiting for an opportunity to practice what you’ve been preaching to them. This also helps to create a feeling of community by knowing that there are many joining them on this challenge.
I think the biggest thing that Rancher Profiles wants you to take away from this, is to think about how you can help your audience first. If you take the time to personalize, get to know and serve your subscribers, you will see greater results when you actually are trying to sell something to them. There is much more information out there that can assist you in your email campaign endeavors, but we hope this provided you with a little insight. Check out this amazing resource on ‘The How-To- Guide to Email Lists’ if you want to dive deeper. Thanks for tuning in!
The first step to an email campaign is getting subscribers. So how do you do that? Below are just a few tips and tricks that we think should help you grow your subscriber list. So let’s get started!
Make sure people know that you offer an email subscription
Now this is probably a ‘duh’ thing to do but we thought we might as well just lay it out there. Make sure your followers know that you do offer an email subscription!
Make it to easy sign up
This leads right into the ease of signing up. You could have a sign-up page that takes several clicks to get to and then requires all the information to be entered. But the less they have to click to get to it, the better! We want it to be easy. Include a direct sign-up link in several different places on your website. Have the option on your homepage, put it ‘floating’ in your header/footer/sidebar, checkout page and blog page. It’s ok to be repetitive so people can see it in more than one place. It also helps to get the message across that you have information available to your audience if they subscribe to your emails! Here is where Rancher Profiles includes it on our homepage:
Think about changing the wording of how you are asking your audience to sign-up depending on what page it’s on. If you have an option to sign-up on a checkout page if you sell products, offer the email list as a way to receive special discounts and offers. If it’s on the blog page of your website, use the incentive that they can get more content like this with exclusive insight and tips on whatever it is you do.
Show that you can provide your subscribers with something of value
Probably one of the most important things that you can do is provide something of value and prove that to your audience. If you can immediately show that you have something of value to offer your audience, that will definitely increase your chances of increasing subscribers. And as it costs nothing to sign up for an email list, this is free information for them! Free training, courses, tips and tricks, campaigns on popular topics and discounts are all great examples of worthy content. Offering a free training or course on a valuable topic is probably going to get you more subscribers than asking for someone to sign up for a newsletter. Not that newsletters aren’t important but you need to continue to think about what kind of content your audience is interested in and present it in a way to shows the value.
Give a sneak peek
Give your audience a resource without having to sign up for anything to get them interested in your content. Then say that you have more resources available and provide an easy sign up link or put the link to a sign up page in a statement that reads something like: “Click here for more of our free resources.”
We love a giveaway!
Giveaways are a great technique to generate new interest and subscribers. Offer free products, a service, or collab with other businesses to offer an enticing giveaway. You can give away something that has nothing to do with your business but attracts attention like a free hotel stay, etc. Of course one of the giveaway entry requirements is following you on social media and signing up for the email list.
Repeat, Repeat, Repeat
Remind your lovely followers WHY they should sign up and what they are missing out on if they haven’t already. Tease the subscriber only benefits that they will get if they join your email community.
It’s not just emails, it’s valuable information
Some people just don’t like the idea of signing up for emails no matter how you spin it. Be creative in the ways that you are presenting your offer of signing up. You don’t even have to (and you probably shouldn’t) use the words ‘email list’. Put the value of what you are offering in the call to action. Example: “Receive bi-weekly marketing tips to keep your business at the top of it’s game!”
Focus on repetition and consistency. Establish yourself as knowledgeable and an expert resource so your audience can trust the information that you provide and know that what they are signing up for WILL give them something of value. Thanks for joining us here at the Rancher Profiles Blog and be sure to check out our “Part 2” of email campaigns where we dive into content ideas and different ways to keep your subscribers engaged.