we want to help you reach your business goals
We're Rancher Profiles. We love the cattle industry and want to help make it better. More than that though, we love people who dare to pursue their dreams and helping them do so. That's why we decided to use our skills to help ranchers make their businesses even more successful. You've already got great product that you're passionate about, let us help you promote it.
We want to help you with your digital and event planning needs. From branding, digital marketing, graphic & web design, photography, videography, advertising, sale management & more, we're here to serve you and your business.
Building a brand in an intentional, strategic and consistent manner can take a lot of work, especially if you'd rather be out caring for your animals, but it's so necessary in this vastly digital age we live in. Let us take some of the load off your shoulders by doing that end of the work for you. We'll even share tips & tricks along the way to help you maintain it longterm, should you choose to self-maintain. Your experience with us is just the beginning; the brand we help you build will help transform your business.
We want to help you with your digital and event planning needs. From branding, digital marketing, graphic & web design, photography, videography, advertising, sale management & more, we're here to serve you and your business.
Building a brand in an intentional, strategic and consistent manner can take a lot of work, especially if you'd rather be out caring for your animals, but it's so necessary in this vastly digital age we live in. Let us take some of the load off your shoulders by doing that end of the work for you. We'll even share tips & tricks along the way to help you maintain it longterm, should you choose to self-maintain. Your experience with us is just the beginning; the brand we help you build will help transform your business.
MEET THE leader of Rancher Profiles
Katrina Lautenschlager
Coming out of working for large, national organizations in Washington, D.C., I've found myself with a broad set of skills that transfer tremendously well into the agricultural industry. Over the past 5+ years, I've helped plan and execute events ranging from over 500 attendees down to intentionally intimate business gatherings, along with national campaigns all over the country while also providing supporting digital media efforts. I've spent a lot of time representing organizations at other events, trade shows, and networking opportunities, along with serving as a customer service representative.
Anywhere I go, I'm known for being a people person. Making new friends on elevator rides or in the seat next to me on a plane is one of my favorite pastimes, and it certainly proves to be beneficial in a work setting, as well.
I enjoy establishing systems and structure within a strategic planning process; more so, I've found along the way that my favorite part is the creative side of bringing an idea or event to life. Capturing the right images & words, designing a cohesive event-specific branding that falls within the overarching business brand, telling a story, and making people feel something & connect in a world where business can sometimes be too impersonal: it's all what pumps my blood. I like to say my job is to show up and fill the void where business meets art for a targeted purpose. Intentional planning and execution mixed with creativity and story-telling communication is the recipe I like to follow.
Simply put: I'm passionate about helping people share their stories creatively to impact the world we live in. Fortunately, in today's day, so much of business now begins with telling a story. I'm good at that.
With my background in agriculture, it gets me excited when I get to help ranches in particular. I grew up on a ranch in eastern Washington state, in what is known as the rolling Palouse Hills. My family raises around 250 head of registered Red Angus cattle along with farming nearly 7,000 acres of wheat, barley, and garbanzo beans. I've always helped them in any way I could over the years, especially with digital needs. However, when I told them I was leaving my job in DC, they asked me to consider running the digital marketing communications for them. My plan was to help them out for a bit and then head back to DC for work, but it didn't take long to notice the incredibly large void of people doing this type of work in the cattle industry.
In trying to help my family's ranch get better positioned branding-wise, I researched the industry and reached out to most outlets I found that may be of some sort of help. What became evident quickly was that the supply was less than the demand, and there certainly weren't many places that could serve as almost a "one-stop shop" for ranchers' digital marketing needs. Because of this, it's been widely accepted to have less than stellar digital marketing and branding across the industry. It makes sense; with low supply of capable outlets and lack of personal time and, frankly, know-how in many cases to pursue it themselves, ranchers are struggling to show up digitally in a way that does justice to their otherwise successful business they've built.
Perplexed, but knowing that I could certainly fill some of that void myself, I dug in.
Before I knew what I'd gotten myself into, fellow ranchers and family friends were calling me up to ask me to do similar work for their ranches, also. They wanted to elevate their ranch profiles, increase their brand recognition, and essentially up their game in a world largely turned digital so that their ranch reputation and marketing efforts appear professional to reflect all the honest, hard work they've put into building a extraordinary herd and business. They want to grow their business both in regards to their online presence and their sale averages. Rancher Profiles was born out of this demand, and we're open for business.
You know your cattle and their strengths better than anyone else. I want to help you share that effectively with customers and prospects, and personify the story behind your ranch and its efforts so that people can connect on a deeper level and your business will thrive in new ways.
Re-branding can be a powerful, beautiful thing for your business, and I'd like to help you do it.
Anywhere I go, I'm known for being a people person. Making new friends on elevator rides or in the seat next to me on a plane is one of my favorite pastimes, and it certainly proves to be beneficial in a work setting, as well.
I enjoy establishing systems and structure within a strategic planning process; more so, I've found along the way that my favorite part is the creative side of bringing an idea or event to life. Capturing the right images & words, designing a cohesive event-specific branding that falls within the overarching business brand, telling a story, and making people feel something & connect in a world where business can sometimes be too impersonal: it's all what pumps my blood. I like to say my job is to show up and fill the void where business meets art for a targeted purpose. Intentional planning and execution mixed with creativity and story-telling communication is the recipe I like to follow.
Simply put: I'm passionate about helping people share their stories creatively to impact the world we live in. Fortunately, in today's day, so much of business now begins with telling a story. I'm good at that.
With my background in agriculture, it gets me excited when I get to help ranches in particular. I grew up on a ranch in eastern Washington state, in what is known as the rolling Palouse Hills. My family raises around 250 head of registered Red Angus cattle along with farming nearly 7,000 acres of wheat, barley, and garbanzo beans. I've always helped them in any way I could over the years, especially with digital needs. However, when I told them I was leaving my job in DC, they asked me to consider running the digital marketing communications for them. My plan was to help them out for a bit and then head back to DC for work, but it didn't take long to notice the incredibly large void of people doing this type of work in the cattle industry.
In trying to help my family's ranch get better positioned branding-wise, I researched the industry and reached out to most outlets I found that may be of some sort of help. What became evident quickly was that the supply was less than the demand, and there certainly weren't many places that could serve as almost a "one-stop shop" for ranchers' digital marketing needs. Because of this, it's been widely accepted to have less than stellar digital marketing and branding across the industry. It makes sense; with low supply of capable outlets and lack of personal time and, frankly, know-how in many cases to pursue it themselves, ranchers are struggling to show up digitally in a way that does justice to their otherwise successful business they've built.
Perplexed, but knowing that I could certainly fill some of that void myself, I dug in.
Before I knew what I'd gotten myself into, fellow ranchers and family friends were calling me up to ask me to do similar work for their ranches, also. They wanted to elevate their ranch profiles, increase their brand recognition, and essentially up their game in a world largely turned digital so that their ranch reputation and marketing efforts appear professional to reflect all the honest, hard work they've put into building a extraordinary herd and business. They want to grow their business both in regards to their online presence and their sale averages. Rancher Profiles was born out of this demand, and we're open for business.
You know your cattle and their strengths better than anyone else. I want to help you share that effectively with customers and prospects, and personify the story behind your ranch and its efforts so that people can connect on a deeper level and your business will thrive in new ways.
Re-branding can be a powerful, beautiful thing for your business, and I'd like to help you do it.
Meet Our growing Team
Our business is growing fast! We are constantly looking for new talent to add to our team. Are you interested in joining us? If so, shoot us an email with your resume and a cover letter.
Check out the people behind Rancher Profiles:
Check out the people behind Rancher Profiles:
Katrina
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Kelsey
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